by Sridhar | Feb 20, 2023 | Digital Marketing
Company Background: ABC Skin Care Interactive Marketing Case Study, ABC Company is a small business that specializes in handmade soaps, lotions, and other natural skincare products. They have been in business for three years and have a loyal customer base but are...
by Sridhar | Feb 17, 2023 | Digital Marketing
Podcast ads are a form of advertising that appears within podcast content. There are several types of podcast ads, including: Host-read ads: These are ads where the podcast host reads the ad copy, often in their own style and tone. Pre-recorded ads: These are ads that...
by Sridhar | Feb 17, 2023 | Digital Marketing
TikTok Ads is a platform for businesses to advertise on the popular short-form video app, TikTok. The platform offers a variety of ad formats to help businesses reach and engage with their target audience. Here are some of the ad formats available on TikTok Ads:...
by Sridhar | Feb 17, 2023 | Digital Marketing
Programmatic advertising and performance marketing are two related but distinct disciplines within digital marketing. Programmatic advertising is a method of buying and selling digital advertising using automated tools and processes. It uses data and algorithms to...
by Sridhar | Feb 17, 2023 | Digital Marketing
Programmatic advertising refers to the use of software and automated processes to purchase and place digital advertising. This involves the use of data and algorithms to identify the target audience and deliver ads to them across various digital channels, such as...
by Sridhar | Feb 17, 2023 | Digital Marketing
A hashtag is a word or phrase preceded by the pound sign (#) used to categorize and group social media content. Hashtags allow users to easily search for and find specific content related to a particular topic or theme. Hashtags are commonly used on social media...
