Programmatic advertising refers to the use of software and automated processes to purchase and place digital advertising. This involves the use of data and algorithms to identify the target audience and deliver ads to them across various digital channels, such as websites, social media platforms, and mobile apps.
Programmatic advertising is typically done through a real-time bidding (RTB) process, where advertisers bid on ad inventory in real-time, and the highest bidder’s ad is displayed to the user. This process enables advertisers to reach their target audience more efficiently and effectively, while also reducing the costs associated with traditional ad buying methods.
Programmatic advertising can be highly targeted, allowing advertisers to serve ads to specific audiences based on their demographics, interests, behaviors, and other criteria. This enables advertisers to create more relevant and personalized ad experiences for their target audience, resulting in higher engagement and conversion rates.
Overall, programmatic advertising offers a more efficient and effective way for advertisers to reach their target audience, while also providing more granular reporting and analytics to measure the success of their campaigns.
Top 10 Programmatic Platforms list by ads performance
It is difficult to provide a definitive list of the top programmatic platforms as their performance can vary depending on a variety of factors such as campaign goals, target audience, ad format, and budget. However, here are 10 of the most widely used programmatic platforms:
- Google Display and Video 360 (formerly known as DoubleClick Bid Manager)
- Amazon Advertising
- The Trade Desk
- Adobe Advertising Cloud
- Verizon Media (formerly Oath)
- Xandr (formerly known as AppNexus)
It’s worth noting that different programmatic platforms offer different capabilities and strengths, so it’s important to choose the one that best fits your specific advertising needs and goals. Additionally, working with a trusted and experienced programmatic advertising agency can help you navigate the complexities of the programmatic landscape and achieve optimal ad performance.